DOWN on the FARM
with Tom Willey
Your Assurance
We must consider it a scientific fact that you are what you eat. The same molecules that make up the food we consume become the molecules of our minds and bodies. So, unless you are your own farmer, you should choose one as carefully as you would choose your doctor, or your pastor. Therefore, it is fitting that farmers, like doctors, lawyers, professors and pastors, should command a high level of respect and income, commensurate with this level of responsibility. “I consider it an honor and privilege that you have chosen me to be your family’s farmer.” – Tom Willey, Whole Foods Market, Berkeley 5th Anniversary, 19 August, 1995