When were you last served by a greengrocer, that once noble profession whose name has largely disappeared from our lexicon? Mark Mulcahy created the Bay Area’s first 100% organic produce department some thirty years ago. Today, fruit and vegetable evangelist Mulcahy roams from coast to coast, preaching passion for produce, its seasonality, taste, nutrition and immense variety. Join Mark and “Down on the Farm” host Tom Willey to discuss organic produce retailing, where it’s been, where it is, and where it’s going.
Down on the Farm with Tom Willey
