Chez Panisse restaurateur Alice Waters once described the plein air structure sheltering Fresno’s Vineyard Farmers Market as a ‘cathedral’. Why would a profit-minded developer dedicate acres of a major California city’s most valuable commercial property to fruit and vegetable vendors – for over 40 years? “Down on the Farm” host Tom Willey will ask that question of Vineyard Farmers Market founder and owner Richard Erganian.
Down on the Farm with Tom Willey
