March 4: Fresno’s Vineyard Farmers Market founder, owner Richard Erganian

Chez Panisse restaurateur Alice Waters once described the plein air structure sheltering Fresno’s Vineyard Farmers Market as a ‘cathedral’. Why would a profit-minded developer dedicate acres of a major California city’s most valuable commercial property to fruit and vegetable vendors – for over 40 years? “Down on the Farm” host Tom Willey will ask that question of Vineyard Farmers Market founder and owner Richard Erganian.

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