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Back in November, we laid another mentor from my early farming career to rest. Neophyte farmers often rivet sole attention on growing crops, only worrying about where and to whom they’ll sell produce when a harvest mountain overwhelms them. Distinguishing ourselves as marketers much sooner than we did as producers, Denesse and I cut our direct sales teeth at Arnett-Smith’s twice-weekly open air market behind Fresno’s old Chamber of Commerce building, over which Florence Smith reigned supreme. Her Arkansas Arnett clan had lit out for California at century’s turn, [Read more…]